The explosion of the World Wide Web and social media has brought with it a new set of terminology to learn and understand. The words “Google” and “Tweet” have become legitimate verbs used in every day conversation and even going so far as to infiltrate the Miriam-Webster and Oxford English dictionaries! Because Internet content is growing at such a high speed and becoming more and more complex, it’s not uncommon to come across terminology you may not know. In today’s post, we’ve compiled 14 commonly misunderstood web-based terms you should be familiar with.
Trending Topic: A word or topic that is popular on Twitter at any given time.
Hashtag: Hashtags (#) mark keywords or topics in a Tweet. Hashtags are placed before relevant keyword in a Tweet. Anyone who does a search for your hashtag word will find your tweet in Twitter Search. Popular hashtags become trending topics.
The Cloud: A network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer. This network can be accessed from a variety of devices such as computers, smart phones, tablets, etc. Gmail and Google Docs are popular examples of applications stored in the cloud.
QR Code: Stands for Quick Response Code. Popularly used in marketing and advertising, it is a matrix barcode that when scanned, will take you to an implied website, social media page, coupon page, etc. QR codes are typically found in magazine ads, poster, business card and a variety of other marketing materials.
Wiki: A wiki is a type of website in which anyone can edit, add or delete content.
Webinar: Short for “Web-based seminar.” Used mostly in sales and marketing to educate and influence potential clients. Also used to conduct live meetings, employee trainings or presentations via the Internet. Webinars typically involve technologies such as computer screen sharing for showing power points or live demos, and telephone or computer microphone and speakers for audio.
RSS Feed: RSS, short for “Really Simple Syndication,” is used to track content changes on websites. As opposed to manually re-visiting each page for new content, subscribing to an RSS Feed will deliver this information to you. To use RSS, you need to set up an RSS Feed Reader.
Bit.ly: A utility that shortens a long URL, making it easier to include in an email or a social media post. Bit.ly also enables tracking, so you can see how many clicks that link has gotten, as well as other tracking information.
Crowdsourcing: The outsourcing of business-related tasks, usually done by an employee or contractor, to “the crowd,” or the public. This is typically done for little or no monetary compensation. Types of tasks can be anything from a crowd-sourced logo design to market and financial forecasts.
Google Adwords: A flexible advertising tool by Google. Your ad appears on the right-hand column in Google when someone is searching for the type of product or service you offer. You are only charged when someone clicks your ad, not when or how often it is displayed. This is called “cost-per-click bidding.”
Web Analytics: The collection, measurement and analysis of Internet data for use in understanding web user behaviors.
SEO: Stands for Search Engine Optimization. SEO is the process of improving the ranking of a web site via search engine such as Google.
SEM: Short for Search Engine Marketing. Often mistakenly used interchangeably with SEO. SEM is a broad term that includes all strategies for promoting a website, increase its qualified traffic and increase its search engine rankings. SEO is a subset of SEM.
Viral: Content that is rapidly shared through out the Internet. Popular YouTube videos are a great example.
Which web terms do you find difficult to understand?