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Yearly Archives: 2013


Obamacare: Is It Only 10%?

iStock_000027989602XSmallObamacare was primarily designed to help those who were uninsured due to economics and those with pre-existing conditions. That universe was estimated to be about 30 million Americans, yet no one sold the ACA based on the fact that it was designed to help only approximately 10% of Americans. The law explains that you cannot have your old policies that do not meet new government standards, that you must pay more and get more coverage whether you want that coverage or not. The reason for requiring the other coverage and paying more for the coverage is to shift a benefit to other parts of the population and shift the cost.

5 Reasons to Rename Your Company for 2014

iStock_000030363308XSmallChances are, before you launched your small business, you spent an almost embarrassing amount of time mulling over a company name until you boiled down the options to the one perfect choice. Or, possibly, you experienced the exact opposite situation; perhaps one name seemed like the only logical choice from the beginning. Either way, it can be difficult to identify when a change of name is a positive, necessary step for your company – and it can be even more challenging to accept that truth once you see it.

5 Best Bet Industries for New Businesses in the New Year

No. We are NOT suggesting poker ....

No. We are NOT suggesting poker ….

No matter how you look at it, starting a new business means taking a risk. Actually, it means taking a lot of risks over a long period of time. This only works if you have two main qualities as an entrepreneur: an ability to find comfort in the midst of uncertainty, and the knowledge and instincts to calculate which risks are worth taking and which are recklessly ill-advised.

4 Signs Your Company Is Ready For a Mobile App

admin-ajaxFor the last few years, mobile app usage has grown to such a colossal point that lately it seems like every business thinks it’s a necessary part of their development; “App up or perish in obscurity” is the new thinking. The problem: not every small business needs a mobile app.

If you develop an app that your customers never end up using, not only will you have wasted significant money, but every time someone looks at your app, sitting unused on their device, they will begin to subconsciously associate your company is stagnant and irrelevant – not exactly great branding. This is what we mean when we say that as much as a well-timed, highly engaging app can give your company a marked boost, an app that serves no practical purpose can do more than fail to help your company – it can actually hurt it.

Target Targeted – 40 Million Credit Cards Compromised

iStock_000023089882XSmallIf your credit card information was compromised, would it make you feel better to know you were among 40 million others? We wouldn’t either. Sadly, that’s the way 40 million of us who shopped at Target in the 3 weeks following Thanksgiving are feeling today.

Late yesterday, the Secret Service confirmed they were investigating this colossal breach.The data breach itself, is said to have occurred around the time of last month’s Black Friday and the Secret Service offered, “(the situation) potentially involve(s) millions of customer credit and debit card records.”

5 Riskiest Industries to Start a Business In

HiResNo matter how you look at it, starting a new business means taking a risk. Actually, it means taking a lot of risks over a long period of time. This only works if you have two main qualities as an entrepreneur: an ability to find comfort in the midst of uncertainty, and the knowledge and instincts to calculate which risks are worth taking and which are recklessly ill-advised.

5 Small Business Mistakes to Avoid in 2014

iStock_000019970550XSmall (1)Believe it or not, it’s creeping up on the end of the year again. Which means it’s time to start lying to ourselves about how few carbs we’re going to eat and how many sit-ups we’re going to do in the coming year. December is also the time when small business owners should be taking stock of how things have gone over the past 12 months, and looking ahead to the future. While pretending to be serious about all kinds of personal resolutions is one of my very favorite traditions, the things we vow to do and do better at in our professional lives are hopefully taken seriously. Below is our list of 5 things we think are likely mistakes for small business owners to make in 2014. Read, avoid, and be ahead of the curve.

5 Things Needed to Keep Your Home-Based Biz … LEGAL

Home or StorefrontOne of the upsides to working for someone else, especially if that someone else is part of an established company, is not having to worry about a lot of the logistics of business operation that often have nothing to do with your actual area of expertise. Unless your small business happens to specialize in financial, legal, or tax services, chances are dealing with those issues is about as enjoyable as a trip to the dentist…if the dentist wanted to talk about money while drilling in your mouth.

Is Facebook Over? No, But Look Elsewhere Anyway

iStock_000021938397XSmallThere was a time (it feels like last week, and honestly, that’s not too much of an exaggeration) when it seemed like Facebook was the insurmountable king of social media. In the last few years, businesses across all markets have finally caught on to the fact that social media, far from being just a social playground for teens, is now the main stage for marketing and audience engagement. Businesses that previously wouldn’t have thought that social media had anything to do with them finally understood the erroneous nature of that way of thinking, promptly built themselves a Facebook page, and learned how to make the most of it.





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