5 Easy Steps to Protect Your WordPress Business Website

If you need an easy-to-use website to grow your business or your brand, you’ll be hard-pressed to find a better option than WordPress. While WordPress is our go-to platform for building basic small business websites, its popularity and ease of use make it a very popular target for hackers. We thought some general tips on [...]

Use Strong Email Subject Lines to Boost Open Rates in 2015

If some or most of your sales grow out of email offers to prospective clients, you know better than most how hard it is simply to get someone’s attention. A recent analysis of five million emails by the email management service Baydin found that on average, a typical email user gets 147 messages a day [...]

The Importance of an Effective Content Strategy within Your Digital Marketing Campaign

Content builds trust between brands and consumers. The content you create tells a story about your company and helps to establish you as a leader in your field. Any amount of small research will tell you content is an extremely important part of any marketing campaign. The content you create is the basis of any [...]

Embrace Your Mistakes!

If at first you don’t succeed, try again. We have all heard this saying since our adolescence. Although failure is seemingly embarrassing, it can prove to be advantageous if advertised in the right way. Social media provides a platform to mold and shape your company into anything you want it to be. The message you [...]

Save The Date! Small Business Saturday: November 29, 2014

It’s almost time for our favorite day of the holiday season. No, not Thanksgiving (though we are thoroughly looking forward to our turkey-induced comas), “Small Business Saturday” is our favorite day of the year. Small Business Saturday is a day to recognize, celebrate, and support small businesses within our communities. In just its fourth year, The Movement [...]

How to Use Social Media to Generate Sales Leads

Vast numbers of prospective customers await businesses on social media, and salespeople who ignore these hugely popular sites do so at their own peril. At the same time, simply plunging in and bombarding social media platforms with pre-fabricated sales messages will get you nowhere. Today’s sophisticated, web-savvy audiences will likely reject a hard sell wherever [...]

4 Tips to Help Avoid a Data Breach

You are now a victim of credit card theft. Your information has been hacked and you are on the phone with your bank explaining how you were out to lunch at 1pm and not racking up a $300 dollar bill in light bulbs at home depot. Credit card theft has been a fear for everyone [...]

SSL Websites Rank Higher In Google Search

Google has announced that equipping your website with an SSL 2048-bit key certificate – going HTTPS – will give you a boost in search ranking. Because obtaining an SSL certificate is both uncomplicated and affordable, it’s the easiest thing site owners can do to get a leg up in the Google Game. Security has been [...]

Sadly, We Can’t All Be Mark Zuckerberg. The Business Value Of Dressing For Success

Monday morning can be a drag for anyone. You had a great weekend, hung out with some friends, and perhaps watched some Sunday Night Football. Now it’s back to the grind. With deadlines approaching, most people are focused on the daily tasks and work to be done for the week. But there is one aspect [...]

How to Handle BBB Complaints

Unfortunately, customer complaints from the Better Business Bureau cannot be ignored. It doesn’t matter if it was you and your team who dropped the ball, or if your organization was merely a victim of an irrational customer, if not handled properly, grievances can have harmful and lasting impact on a small business. Complaints cloud a [...]