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Responsive Design: An Industry Buzz Term or A Necessity For Your Business?

responsiveOver the past year and a half, the concept of responsive design has played a prominent part in discussions regarding website design and development. While there are countless blogs, webinars, etc. discussing this topic, many people are still uncertain of the benefits. Is responsive design an industry buzz term that will fade out, or a necessity you need to consider for your business’ website? There are many reasons why adopting a responsive platform for your website is a progressive business decision. The following provides proof that this web movement is indeed a business necessity:

Mobile Usage Is Increasing

There are many statistics that prove responsive design is here to stay. However, these two statistics below are the most telling:

  • 47% of all emails are opened on mobile phones (as of April 2014)
  • In 2013, more than half of local searches were done on a mobile phone

The fact is, if your website isn’t easy to navigate on mobile devices, people will quickly leave. The first statistic proves that without a responsive design you are likely missing out on at least 47% of potential clients just from your email efforts. Can you imagine how many others you have missed that came from mobile searches?

User Interaction and Conversion

A successful website is defined by easy to use navigation and the user interaction. These two items prompt users to convert (buy from you). Responsive design allows your users to easily navigate through your website without having to “pinch and zoom”. When building your site in a responsive platform, our developers can manipulate how all of those conversion elements will display on mobile and tablet.

Why Responsive Design is good for SEO.

Pierre Far, Google Webmaster Trends Analyst, tells us that Google does in fact favor websites featuring responsive design techniques. Responsive design uses CSS3 media queries to alter the way the page renders on all screen sizes, including mobile and tablet devices. You then have one URL, one content, one HTML code along with but CSS media queries to specify which CSS rules apply for the browser displaying the page. Google indicates the advantages of one URL making it easier for your users to interact with the page and enables Google’s “algorithms to assign the indexing properties to your content.” Basically, it is more efficient when Google is crawling your content because Google doesn’t have to crawl multiple pages.

Reasons to Seriously Consider a Website Built in a Responsive Platform

Simply said, if you do not have a website built in a responsive platform, you will lose customers to your competitors who do. Is this a chance you are willing to take with your business?

Looking for More information on Responsive Design?

Call 866-820-8910 today and speak to one of our Project Managers regarding your website needs. Our design team will collaborate with you to create a visually appealing digital storefront designed to attract and convert potential clients for your business.

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