Have you ever used your phone to find a place to grab a drink or dine while in an unfamiliar neighborhood? If you have, than you’ve used location-based services. This is a clever kind of mobile marketing that allows businesses to target local consumers. A location-based mobile marketing strategy enables small businesses to better attract random passerbys. This is a powerful offering that’s affordable and easy to do.
Any mobile strategy beings with your company’s website. Content you post on your business site and associated social pages should be ready to be consumed on various mobile devices. Why? Because web content recognized by Google’s search engine (which rewards mobile-friendly content!) will put your location on the map.
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Deploy Location-Based Mobile Marketing to Reach Local Audiences
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Just a friendly reminder to all, be extra diligent when opening emails this time of year!
Hundreds of thousands of computers become infected from phishing emails appearing at first glance to be legitimate, and these email appear more than ever during the Holiday Season. Phishing is a form of online identity theft in which fraudsters trick users into submitting personal information to illegitimate web sites. Below is a list of items (from our friends at TechRepublic) that can help you identify phishing emails. If you receive one, just simply delete it permanently by holding down the shift key while pressing the delete key. This will help protect your computer as well as the company’s assets.
As the 2015 holiday season ramps up, we find ourselves wondering: what is the best way to market to customers?
The holidays are a fairly touchy subject. In a poll conducted by Pew Research Center of 35,000 Americans in all 50 states, 70% of the country identified as Christian. The next most identified religious group in the country (22%) is “Unaffiliated.” So, is it even fair to base all marketing and displays around Christmas?
Recently Starbucks released their holiday drink cup. In past years, Starbucks has decorated its cups with ornaments and Christmas trees, this year the design is just a deep solid red.
The idea of the Facebook News Feed as an actual news feed has always been a bit of a joke. A more appropriate name would be the Facebook Clickbait Stream, or the Facebook Babies & Weddings & Cute Animals Collection. The point being, more often than not, our Feeds were not feeding us any actual news. Today Facebook released Notify, a smartphone app for reading customizable breaking news (actual news), information, and entertainment push notifications from your lock screen.
It has been over a month since EMV’s adoption began here in the U.S., and an overwhelming number of consumers are still unaware of this major change in the payments world.
If you haven’t yet heard, from this point on, merchants will assume responsibility of fraud brought from swiping an old magstripe card instead of scanning or dipping cards with chips. However, as with all new technologies, it’s going to take a little time to adapt.
On October 1st the EMV liability shift occurred. Now, merchants are responsible for any fraud that happens during processing. Although we’ve been told to prepare for this change for a full year, only 40% of American card-holders have gotten their chip cards. Unfortunately, this slow adoption rate has given rise to new scams.
Pretending to be a card issuer, individuals call up strangers and ask if they have gotten their new chip cards, if the answer is “no” the hacker then asks the unsuspecting victim to update their account information in order to receive the new card. In reality, you do not need to update your account to receive your card. Your credit card company will do that for you.
Countless publishers “borrow” news from Reddit everyday, in response, the social aggregator has launched the dedicated news site Upvoted. Upvoted will host curated news written by Reddit’s editorial staff.
Reddit is a public site that is fueled by user-generated content or news. Content and communities are grouped by topic and/or interest in sections called Subreddits. For example, you want information on DIYs, link to the DIY subreddit (r/DIY) and bask in the glory of “how-to” heaven.
Handmade goods ecommerce site Etsy is facing tough competition in the wake of the announcement of Handmade at Amazon. Just like Etsy, Handmade at Amazon is a digital space where artisans can sell their crafts to the public. In addition to the nearly universal brand recognition, Handmade at Amazon will launch with over 80,000 items, 600 of which will initially be eligible for Prime shipping.
– A following of 250 million customers all over the world
– Full email and phone support
– Multiple website templates and pages
Over 73 million users log into Pinterest every month looking for their next, purchase, idea or DIY project. On June 30th Pinterest took pinning to the next level with the addition of buyable pins and promoted pins.
Introducing these two new features was a very smart move considering there are 20X the amount of pins posted a day than people in shopping malls; there are about 2 million Pins posted on any given day. That’s 2 million items seen by 73 million people, that’s a lot of foot traffic. Further, Pinterest already grabs 41% of ecommerce traffic compared to other social media sites, and these new features have made conversions even easier.