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Deploy Location-Based Mobile Marketing to Reach Local Audiences

Have you ever used your phone to find a place to grab a drink or dine while in an unfamiliar neighborhood? If you have, than you’ve used location-based services. This is a clever kind of mobile marketing that allows businesses to target local consumers. A location-based mobile marketing strategy enables small businesses to better attract random [...]

2016 Is Almost Here – Payroll Year-End Preparation and Planning for a New Tax Year

With 2015 year-end tax activities under way, it's time to start gearing up for 2016. Save yourself valuable time and considerable headaches by leaving your payroll challenges to Newtek. Newtek Payroll offers guaranteed savings of 20% compared to ADP or PayChex. Newtek delivers you savings, security, and concierge service with our online payroll solution hosted [...]

‘Tis the Season for Phishing Attacks

Just a friendly reminder to all, be extra diligent when opening emails this time of year! Hundreds of thousands of computers become infected from phishing emails appearing at first glance to be legitimate, and these email appear more than ever during the Holiday Season. Phishing is a form of online identity theft in which fraudsters [...]

Happy Holidays?

As the 2015 holiday season ramps up, we find ourselves wondering: what is the best way to market to customers? The holidays are a fairly touchy subject. In a poll conducted by Pew Research Center of 35,000 Americans in all 50 states, 70% of the country identified as Christian. The next most identified religious group in the country (22%) [...]

Facebook’s Notify App

The idea of the Facebook News Feed as an actual news feed has always been a bit of a joke. A more appropriate name would be the Facebook Clickbait Stream, or the Facebook Babies & Weddings & Cute Animals Collection. The point being, more often than not, our Feeds were not feeding us any actual news. Today Facebook released [...]

EMV Shift – Where Do We Stand?

It has been over a month since EMV’s adoption began here in the U.S., and an overwhelming number of consumers are still unaware of this major change in the payments world.  If you haven't yet heard, from this point on, merchants will assume responsibility of fraud brought from swiping an old magstripe card instead of scanning or dipping cards with [...]

Stay Ahead of the Hackers

On October 1st the EMV liability shift occurred. Now, merchants are responsible for any fraud that happens during processing. Although we've been told to prepare for this change for a full year, only 40% of American card-holders have gotten their chip cards. Unfortunately, this slow adoption rate has given rise to new scams. Pretending to be a card [...]

Reddit Gets Upvoted

Countless publishers "borrow" news from Reddit everyday, in response, the social aggregator has launched the dedicated news site Upvoted. Upvoted will host curated news written by Reddit's editorial staff. Reddit is a public site that is fueled by user-generated content or news. Content and communities are grouped by topic and/or interest in sections called Subreddits. For example, you [...]

Handmade at Amazon

Handmade goods ecommerce site Etsy is facing tough competition in the wake of the announcement of Handmade at Amazon. Just like Etsy, Handmade at Amazon is a digital space where artisans can sell their crafts to the public. In addition to the nearly universal brand recognition, Handmade at Amazon will launch with over 80,000 items, 600 [...]

Pin It for Later or Buy it Right Now

Over 73 million users log into Pinterest every month looking for their next, purchase, idea or DIY project. On June 30th Pinterest took pinning to the next level with the addition of buyable pins and promoted pins. Introducing these two new features was a very smart move considering there are 20X the amount of pins posted a day [...]