When Target opened in 1962, the Dayton Family wanted to make it easy for shoppers to find what they needed at a discounted price. Since then, Target has spread all over the country, making it convenient (and overly tempting) for shoppers to get everything they need in one place. Through the years, the mega-store has partnered with designers to sell clothing and home decor exclusively for Target, they’ve incorporated groceries and electronics; Target even offers medications. Target has really become a one-stop shop for anything and everything you need. Now, in at least one city, Target will begin offering something you might not expect.
In Chicago, Target will move to make their shopper’s experience even better with the addition of alcohol. Chicago’s newest Target, located in the former Fox & Obel grocery store in Streeterville, has applied for two liquor licenses; one to sell wine, beer, and spirits for purchase, and one to serve alcohol on-site.
There is no word yet if this shift to sell alcohol will spread to other Targets across the country, but this seems to be becoming a trend in Chicago. Taco Bell recently stated that they will be opening a location in Chicago to start selling alcohol as well. Is alcohol a driving force for new marketing?