top
top

Category Archives: Business Tips


Your Business is Live Now

Facebook is a great place to get engagement Facebook Livewith potential customers. From ads to boosted posts and Call To Actions, Facebook is definitely a place for business, and new features are being added every day to make advertising feel less like advertising and more like natural communication with people you do business with. Facebook’s latest feature, a response to Persicope (by Twitter), is Facebook Live Video. A user or page can broadcast video from their smartphone or tablet and receive comments from people watching the stream.

5 Digital Tools That Tell What Your Website Visitors Really Think

fix-siteSuccessful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to in order to make their site, product, and business better.

Is Your Business Growing? 3 Tips on How to Scale

Scaling a growing business can be as challenging as starting one. These tips can help you navigate the roadblocks that come with success.

You would think growing pains are a nice problem to have, but the challenges of scaling a business can trip up even the savviest of entrepreneurs. Sure, your store has grown forty percent in sales over last year, but you may not have the space to keep up with this growth next year. The increase in sales has helped cash flow, but that’s still not enough cash to open up a second location. How, then, do you scale?

The Depreciation Deduction, What SMB Should Know

section-179-deductionAn important new change to U.S. tax law quietly passed before the end of the year. I know, it sounds dull, but it’s actually quite exciting; the change is intended to help small and mid-sized businesses and might even work to stimulate the economy.

The boost for SMB owners comes from an adjustment to Section 179 of the US tax code dealing with deduction. The new rule establishes a permanent deduction for purchases of qualifying equipment.

8 HR Trends to Watch in 2016

hr_trends_2016With a new year comes the annual desire to understand what may be the important Human Resources topics, issues, and insights in the months ahead. In 2015, we saw a number of new trends, and in 2016, the HR landscape is changing more rapidly than ever before. Read on for 8 HR trends to look for in 2016.

  1. Overtime changes – The Department of Labor has been hinting a major changes to overtime eligibility rules that will affect the minimum salary threshold. Much to the relief of much of the business community however, the DOL recently claimed that the rules likely wouldn’t be issued until late 2016. This gives employers more time to prepare for the shift; but be aware it is coming.

Link in to LinkedIn: Marketing Advice for Your Brand

LinkedInLinkedIn is one of the most effective platforms for expanding your reach and improving your business results. Here are some quick tips to help fully leverage LinkedIn to market your brand, 

Create your Information Hub

When creating your company page, make it a one-stop shop for information. Design your page accordingly with your company logo, a matching banner and company description. By adding the correct information it makes your company easier to find. Accessibility and availability is key to growing your LinkedIn community. The more details you add in your description the better search ability your page has. Just like your website SEO (search engine optimization) is crucial. Add your website, blog, and social media platforms. The more detail you add the more people will find you!

The Future of Business Cards

Business cards have been around for about 400 years, and the way they work has MOO Business Cards NFCremained stagnant for much of that time. The flaw with business cards is that we do so little on paper anymore, all a business card really does is add an extra step to get in touch with someone you want to reach out to. MOO is a company that prints business cards, but a certain product of theirs is strikingly innovative, adapting to the increasingly digital world.

Avoid Outages on Big Retail Days

If you’re an ecommerce business owner with any reasonable amount of experienceOutage, you’re familiar with the concept of ‘busy season.’ The length of time that constitutes busy season varies from industry to industry, but no matter when it occurs, businesses must prepare well in advance for the sudden surge of digital customers to avoid a website crash.

To ensure your website continues to serve customers, it’s imperative to find a web host that can gracefully scale to meet the assorted demands of businesses and ‘busy seasons.’ In addition to finding a reliable hoster, here’s a little advice on how to avoid major disaster.

‘Tis the Season for Phishing Attacks

phishing scamsJust a friendly reminder to all, be extra diligent when opening emails this time of year!

Hundreds of thousands of computers become infected from phishing emails appearing at first glance to be legitimate, and these email appear more than ever during the Holiday Season. Phishing is a form of online identity theft in which fraudsters trick users into submitting personal information to illegitimate web sites. Below is a list of items (from our friends at TechRepublic) that can help you identify phishing emails. If you receive one, just simply delete it permanently by holding down the shift key while pressing the delete key. This will help protect your computer as well as the company’s assets.

Expanding Your Applicant Pool

hire-right-job-candidateOne of the most important aspects of a business is the choosing the right team to run it. It’s hard enough going through multiple interviews and picking the best candidate, but what if the one you chose is the best out of the group of applicants, not the one that’s best for the position?

When posting a job opportunity, it is important that you describe the position with just enough information to target a group, but not so specific where that group consists of 20 people. Forbes noted that, “prospective employees don’t always look for specific job titles; rather, they search for keywords related to the job level, industry, or personality.” Too much detail prevents the posted position from popping up on a job sites when only a few terms are searched.





Top