Facebook is a great place to get engagement with potential customers. From ads to boosted posts and Call To Actions, Facebook is definitely a place for business, and new features are being added every day to make advertising feel less like advertising and more like natural communication with people you do business with. Facebook’s latest feature, a response to Persicope (by Twitter), is Facebook Live Video. A user or page can broadcast video from their smartphone or tablet and receive comments from people watching the stream.
Successful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to in order to make their site, product, and business better.
Scaling a growing business can be as challenging as starting one. These tips can help you navigate the roadblocks that come with success.
You would think growing pains are a nice problem to have, but the challenges of scaling a business can trip up even the savviest of entrepreneurs. Sure, your store has grown forty percent in sales over last year, but you may not have the space to keep up with this growth next year. The increase in sales has helped cash flow, but that’s still not enough cash to open up a second location. How, then, do you scale?
An important new change to U.S. tax law quietly passed before the end of the year. I know, it sounds dull, but it’s actually quite exciting; the change is intended to help small and mid-sized businesses and might even work to stimulate the economy.
The boost for SMB owners comes from an adjustment to Section 179 of the US tax code dealing with deduction. The new rule establishes a permanent deduction for purchases of qualifying equipment.
With a new year comes the annual desire to understand what may be the important Human Resources topics, issues, and insights in the months ahead. In 2015, we saw a number of new trends, and in 2016, the HR landscape is changing more rapidly than ever before. Read on for 8 HR trends to look for in 2016.
Overtime changes – The Department of Labor has been hinting a major changes to overtime eligibility rules that will affect the minimum salary threshold. Much to the relief of much of the business community however, the DOL recently claimed that the rules likely wouldn’t be issued until late 2016. This gives employers more time to prepare for the shift; but be aware it is coming.
LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. Here are some quick tips to help fully leverage LinkedIn to market your brand,
Create your Information Hub
When creating your company page, make it a one-stop shop for information. Design your page accordingly with your company logo, a matching banner and company description. By adding the correct information it makes your company easier to find. Accessibility and availability is key to growing your LinkedIn community. The more details you add in your description the better search ability your page has. Just like your website SEO (search engine optimization) is crucial. Add your website, blog, and social media platforms. The more detail you add the more people will find you!
Business cards have been around for about 400 years, and the way they work has remained stagnant for much of that time. The flaw with business cards is that we do so little on paper anymore, all a business card really does is add an extra step to get in touch with someone you want to reach out to. MOO is a company that prints business cards, but a certain product of theirs is strikingly innovative, adapting to the increasingly digital world.
If you’re an ecommerce business owner with any reasonable amount of experience, you’re familiar with the concept of ‘busy season.’ The length of time that constitutes busy season varies from industry to industry, but no matter when it occurs, businesses must prepare well in advance for the sudden surge of digital customers to avoid a website crash.
To ensure your website continues to serve customers, it’s imperative to find a web host that can gracefully scale to meet the assorted demands of businesses and ‘busy seasons.’ In addition to finding a reliable hoster, here’s a little advice on how to avoid major disaster.
Just a friendly reminder to all, be extra diligent when opening emails this time of year!
Hundreds of thousands of computers become infected from phishing emails appearing at first glance to be legitimate, and these email appear more than ever during the Holiday Season. Phishing is a form of online identity theft in which fraudsters trick users into submitting personal information to illegitimate web sites. Below is a list of items (from our friends at TechRepublic) that can help you identify phishing emails. If you receive one, just simply delete it permanently by holding down the shift key while pressing the delete key. This will help protect your computer as well as the company’s assets.
One of the most important aspects of a business is the choosing the right team to run it. It’s hard enough going through multiple interviews and picking the best candidate, but what if the one you chose is the best out of the group of applicants, not the one that’s best for the position?
When posting a job opportunity, it is important that you describe the position with just enough information to target a group, but not so specific where that group consists of 20 people. Forbes noted that, “prospective employees don’t always look for specific job titles; rather, they search for keywords related to the job level, industry, or personality.” Too much detail prevents the posted position from popping up on a job sites when only a few terms are searched.
I should not be at all surprised to get such lightning fast responses from you. You really are the reason folks like me stay with your company.
Great job, thanks! Newtek, have been a customer for almost 10 years, really does an awesome job and always a pleasure to deal with.
I have recommended Newtek to several customers. 100,000 websites trust them for reliable service, security, and 24/7 support. It’s a truly professional team.
Your Tech Support staff has always gone above and beyond to address hosting issues and solve problems.
Great and reliable service with friendly and technical support keeps me coming back and recommending you guys again and again. Keep up the good work!
I’ve always had great customer service with you and I really appreciate that! It’s not everyday someone can feel good about their experience and be a satisfied customer. Thank you!
I have had excellent customer service with Newtek for over 7 years and although my web developer wanted to host my new site I was loathe to leave your company. Even though they are offering me a lower cost per month, the service I get whenever I’ve had an issue is worth the premium to…
Your company has by far THE BEST customer service reps I have ever encountered. Any problem I have ever had has been resolved by friendly and knowledgeable staff. Congratulations on your superior level of service. I am a customer for life!!!
Brian and Chad were great – as always! You consistently reinforce why I will only do business with Newtek!
Amazing support assistance. Rarely found with any other webhosts. Cheers!!