Successful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to in order to make their site, product, and business better.
Scaling a growing business can be as challenging as starting one. These tips can help you navigate the roadblocks that come with success.
You would think growing pains are a nice problem to have, but the challenges of scaling a business can trip up even the savviest of entrepreneurs. Sure, your store has grown forty percent in sales over last year, but you may not have the space to keep up with this growth next year. The increase in sales has helped cash flow, but that’s still not enough cash to open up a second location. How, then, do you scale?
If you’re an ecommerce business owner with any reasonable amount of experience, you’re familiar with the concept of ‘busy season.’ The length of time that constitutes busy season varies from industry to industry, but no matter when it occurs, businesses must prepare well in advance for the sudden surge of digital customers to avoid a website crash.
To ensure your website continues to serve customers, it’s imperative to find a web host that can gracefully scale to meet the assorted demands of businesses and ‘busy seasons.’ In addition to finding a reliable hoster, here’s a little advice on how to avoid major disaster.
Have you ever used your phone to find a place to grab a drink or dine while in an unfamiliar neighborhood? If you have, than you’ve used location-based services. This is a clever kind of mobile marketing that allows businesses to target local consumers. A location-based mobile marketing strategy enables small businesses to better attract random passerbys. This is a powerful offering that’s affordable and easy to do.
Any mobile strategy beings with your company’s website. Content you post on your business site and associated social pages should be ready to be consumed on various mobile devices. Why? Because web content recognized by Google’s search engine (which rewards mobile-friendly content!) will put your location on the map.
As the 2015 holiday season ramps up, we find ourselves wondering: what is the best way to market to customers?
The holidays are a fairly touchy subject. In a poll conducted by Pew Research Center of 35,000 Americans in all 50 states, 70% of the country identified as Christian. The next most identified religious group in the country (22%) is “Unaffiliated.” So, is it even fair to base all marketing and displays around Christmas?
Recently Starbucks released their holiday drink cup. In past years, Starbucks has decorated its cups with ornaments and Christmas trees, this year the design is just a deep solid red.
No one carries cash anymore. Everything is either swiped or tapped. Carrying cash is a burden, it takes up too much room in our lives, but not carrying cash leaves the tip jar on the counter of your local coffee shop empty. DipJar is the tip jar where all you have to do is “dip” your card.
Ryder Kessler said the idea occurred to him simply because he began to “feel like a jerk” at one of his favorite coffee shops which only offered tipping via a cash-only tip jar. In 2012 he founded the New York based company and sent out two dozen prototypes to small businesses in New York.
Content marketing involves the creation and sharing of media, as well as publishing other content in order to attract customers. When done correctly, content marketing is becoming increasingly important for SEO. But as it gains in popularity, it is becoming more frequently abused. When developing a content marketing strategy, pay extra attention to the following:
The first factor that can dramatically affect the success of your content marketing strategy is the documentation of your content plan. Not only does documenting strategies benefit your marketing team, but Forbes shared that, “content marketing can be leveraged for recruiting, PR, employee training, and other departments.” Using these documentations, you can see how content marketing plays an important role for each department, and even leads to an increase in the ROI of your company.
The new word on the street is that Facebook may become something of a “virtual shopping mall.” Considering they’ve already tackled the art of advertising (their main source of revenue), and communication, why not add purchases and shipping to their infamous network?
CNN explains that, “the social network will help businesses transform their Facebook pages into e-commerce.” As Facebook moves to enable businesses to sell their products and services directly through the social media platform, they will be in essence creating one of the largest ecommerce platforms to date. Not only does this greatly simplify the buying process for the consumer (as they never have to leave the site), but it is good for the companies who are trying every way possible to get their products out there and make sales. Customers will also, “be able to chat with businesses and track packages within Messenger, and transfer money between friends.”
Instagram introduced a newly overhauled search feature to its .com website this past Monday. Instagram created instagram.com, a web-based platform of its popular photo sharing mobile application in 2013. Originally just a larger (some would say more beautiful) representation of the app, instagram.com’s new update marks the first time the company has added search features to the website. Users can now search for people, places, and hashtags via the web platform. Additionally, a “top posts” feature has been added to the website, which will provide results for most frequently searched photos, as well as recent posts.
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