Successful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to in order to make their site, product, and business better.
Unless you live on the moon, you’ve probably heard, seen, or read about the new Pokemon Go app. It’s an augmented reality version of the globally popular Pokemon games in which players explore the world, catching and training monsters and battling other trainers. For the last week and a half, kids, teens, and adults have scoured their cities hunting monsters, battling at gyms, and seeking out Pokestops to re-up on useful in-game items. There is a running joke about the irony of a video game finally encouraging people to go outside and exercise, but as a business owner, this is a very serious opportunity. People of all ages are out, walking around, exploring areas in their city they normally wouldn’t go to, which means you have an opportunity to present your business to new potential customers.
Scaling a growing business can be as challenging as starting one. These tips can help you navigate the roadblocks that come with success.
You would think growing pains are a nice problem to have, but the challenges of scaling a business can trip up even the savviest of entrepreneurs. Sure, your store has grown forty percent in sales over last year, but you may not have the space to keep up with this growth next year. The increase in sales has helped cash flow, but that’s still not enough cash to open up a second location. How, then, do you scale?
One of Twitter’s defining traits is its character limit: whatever you need to say must be done in 140 characters or less. Over the past several months there have been rumors that there would be changes to this limit, some of the bigger ones including an increase to 1000 characters (please, no) and excluding images from the character count.
On Twitter’s blog they recently confirmed some of the rumors in a detailed post about upcoming changes to their character limit rules and rules regarding replies.
An important new change to U.S. tax law quietly passed before the end of the year. I know, it sounds dull, but it’s actually quite exciting; the change is intended to help small and mid-sized businesses and might even work to stimulate the economy.
The boost for SMB owners comes from an adjustment to Section 179 of the US tax code dealing with deduction. The new rule establishes a permanent deduction for purchases of qualifying equipment.
Most social media for businesses is a platform for advertising and engagement. Twitter is no exception, and with their active users at an all time high, Twitter’s timeline is a highly desirable ad space.
Twitter offers promoted tweets to reach outside your organic audience. These tweets will put your content on the timeline of users everywhere, even if they haven’t followed your business’s account. Twitter also allows people to upload up to 30 second videos, advertisement or not, to their timelines.
With a new year comes the annual desire to understand what may be the important Human Resources topics, issues, and insights in the months ahead. In 2015, we saw a number of new trends, and in 2016, the HR landscape is changing more rapidly than ever before. Read on for 8 HR trends to look for in 2016.
Overtime changes – The Department of Labor has been hinting a major changes to overtime eligibility rules that will affect the minimum salary threshold. Much to the relief of much of the business community however, the DOL recently claimed that the rules likely wouldn’t be issued until late 2016. This gives employers more time to prepare for the shift; but be aware it is coming.
LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. Here are some quick tips to help fully leverage LinkedIn to market your brand,
Create your Information Hub
When creating your company page, make it a one-stop shop for information. Design your page accordingly with your company logo, a matching banner and company description. By adding the correct information it makes your company easier to find. Accessibility and availability is key to growing your LinkedIn community. The more details you add in your description the better search ability your page has. Just like your website SEO (search engine optimization) is crucial. Add your website, blog, and social media platforms. The more detail you add the more people will find you!
Facebook has launched a Messenger Bot system to allow businesses to provide an “instant” point of contact to people looking for general information. The idea behind the service is to eliminate the need to call a 1-800 number, as stated by Zuckerberg. Facebook released the API to allow businesses to set up their own bots, so you can round out your customer service and sales strategy by automating your Facebook messages.
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