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Category Archives: Social Media


Your Business is Live Now

Facebook is a great place to get engagement Facebook Livewith potential customers. From ads to boosted posts and Call To Actions, Facebook is definitely a place for business, and new features are being added every day to make advertising feel less like advertising and more like natural communication with people you do business with. Facebook’s latest feature, a response to Persicope (by Twitter), is Facebook Live Video. A user or page can broadcast video from their smartphone or tablet and receive comments from people watching the stream.

5 Digital Tools That Tell What Your Website Visitors Really Think

fix-siteSuccessful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to in order to make their site, product, and business better.

Pokemon Go is Great for Businesses

Unless you live on the moon, you’ve probably heard, seen, or read about the new Pokemon Go app. It’s an PGO Titleaugmented reality version of the globally popular Pokemon games in which players explore the world, catching and training monsters and battling other trainers. For the last week and a half, kids, teens, and adults have scoured their cities hunting monsters, battling at gyms, and seeking out Pokestops to re-up on useful in-game items. There is a running joke about the irony of a video game finally encouraging people to go outside and exercise, but as a business owner, this is a very serious opportunity. People of all ages are out, walking around, exploring areas in their city they normally wouldn’t go to, which means you have an opportunity to present your business to new potential customers.

Deer Valley Data Joins the Newtek Family of Companies

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Greetings Deer Valley Data customers!

Newtek is pleased to announce that Deer Valley Data and its Atjeu brand have joined the Newtek Family of Companies.

If you’re not familiar with Newtek, you’ll be pleased to know that Newtek Technology Solutions is a leading managed technology and I.T. infrastructure company that has been around since 1997.

Newtek’s technology operations are based out of Phoenix, Arizona, and have a data center footprint — with redundancy and backup — in Arizona, New Jersey, Colorado, London, and Singapore.

Twitter is Relaxing Its Character Limit, Making Room For Marketers

One of Twitter’s defining traits is its character Twitterlimit: whatever you need to say must be done in 140 characters or less. Over the past several months there have been rumors that there would be changes to this limit, some of the bigger ones including an increase to 1000 characters (please, no) and excluding images from the character count.

On Twitter’s blog they recently confirmed some of the rumors in a detailed post about upcoming changes to their character limit rules and rules regarding replies.

Some of the upcoming changes include:

Twitter First View

Most social media for businesses is a platform for advertising Twitter Usersand engagement. Twitter is no exception, and with their active users at an all time high, Twitter’s timeline is a highly desirable ad space.

Twitter offers promoted tweets to reach outside your organic audience. These tweets will put your content on the timeline of users everywhere, even if they haven’t followed your business’s account. Twitter also allows people to upload up to 30 second videos, advertisement or not, to their timelines.

Link in to LinkedIn: Marketing Advice for Your Brand

LinkedInLinkedIn is one of the most effective platforms for expanding your reach and improving your business results. Here are some quick tips to help fully leverage LinkedIn to market your brand, 

Create your Information Hub

When creating your company page, make it a one-stop shop for information. Design your page accordingly with your company logo, a matching banner and company description. By adding the correct information it makes your company easier to find. Accessibility and availability is key to growing your LinkedIn community. The more details you add in your description the better search ability your page has. Just like your website SEO (search engine optimization) is crucial. Add your website, blog, and social media platforms. The more detail you add the more people will find you!

Facebook’s Messenger Bots are Simultaneously Ingenious and Useless

Facebook has launched a Messenger FBNews BotBot system to allow businesses to provide an “instant” point of contact to people looking for general information. The idea behind the service is to eliminate the need to call a 1-800 number, as stated by Zuckerberg. Facebook released the API to allow businesses to set up their own bots, so you can round out your customer service and sales strategy by automating your Facebook messages.

The Future of Business Cards

Business cards have been around for about 400 years, and the way they work has MOO Business Cards NFCremained stagnant for much of that time. The flaw with business cards is that we do so little on paper anymore, all a business card really does is add an extra step to get in touch with someone you want to reach out to. MOO is a company that prints business cards, but a certain product of theirs is strikingly innovative, adapting to the increasingly digital world.

Deploy Location-Based Mobile Marketing to Reach Local Audiences

location based servicesHave you ever used your phone to find a place to grab a drink or dine while in an unfamiliar neighborhood? If you have, than you’ve used location-based services. This is a clever kind of mobile marketing that allows businesses to target local consumers. A location-based mobile marketing strategy enables small businesses to better attract random passerbys. This is a powerful offering that’s affordable and easy to do.

Any mobile strategy beings with your company’s website. Content you post on your business site and associated social pages should be ready to be consumed on various mobile devices. Why? Because web content recognized by Google’s search engine (which rewards mobile-friendly content!) will put your location on the map.





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