It’s almost 2017 and, today, even toasters are connected to the internet.
We call it IOT – or “internet of things” – and, in case you haven’t heard, it’s the latest technology wave to hit consumer electronics. Cisco estimates that by 2020, there could be anywhere from 50 to 200 billion internet-connected devices in use.
While it’s great that our cars, homes, coffee makers, and refrigerators will join us in this great experiment, we’re now seeing some of the bad that will come with the good.
Facebook is a great place to get engagement with potential customers. From ads to boosted posts and Call To Actions, Facebook is definitely a place for business, and new features are being added every day to make advertising feel less like advertising and more like natural communication with people you do business with. Facebook’s latest feature, a response to Persicope (by Twitter), is Facebook Live Video. A user or page can broadcast video from their smartphone or tablet and receive comments from people watching the stream.
Successful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to in order to make their site, product, and business better.
Unless you live on the moon, you’ve probably heard, seen, or read about the new Pokemon Go app. It’s an augmented reality version of the globally popular Pokemon games in which players explore the world, catching and training monsters and battling other trainers. For the last week and a half, kids, teens, and adults have scoured their cities hunting monsters, battling at gyms, and seeking out Pokestops to re-up on useful in-game items. There is a running joke about the irony of a video game finally encouraging people to go outside and exercise, but as a business owner, this is a very serious opportunity. People of all ages are out, walking around, exploring areas in their city they normally wouldn’t go to, which means you have an opportunity to present your business to new potential customers.
Scaling a growing business can be as challenging as starting one. These tips can help you navigate the roadblocks that come with success.
You would think growing pains are a nice problem to have, but the challenges of scaling a business can trip up even the savviest of entrepreneurs. Sure, your store has grown forty percent in sales over last year, but you may not have the space to keep up with this growth next year. The increase in sales has helped cash flow, but that’s still not enough cash to open up a second location. How, then, do you scale?
LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. Here are some quick tips to help fully leverage LinkedIn to market your brand,
Create your Information Hub
When creating your company page, make it a one-stop shop for information. Design your page accordingly with your company logo, a matching banner and company description. By adding the correct information it makes your company easier to find. Accessibility and availability is key to growing your LinkedIn community. The more details you add in your description the better search ability your page has. Just like your website SEO (search engine optimization) is crucial. Add your website, blog, and social media platforms. The more detail you add the more people will find you!
Facebook has launched a Messenger Bot system to allow businesses to provide an “instant” point of contact to people looking for general information. The idea behind the service is to eliminate the need to call a 1-800 number, as stated by Zuckerberg. Facebook released the API to allow businesses to set up their own bots, so you can round out your customer service and sales strategy by automating your Facebook messages.
Virtual Reality (VR) has been on its way, but not quite here, for what feels like an eternity. Similarly to how 3D TV’s were hyped up for months before they ever came to market, gamers, developers, and technology fans have been foaming at the mouth over VR since the Oculus Rift was announced. It seems like every phone manufacturer out there is trying their hand at a VR headset as well, with Samsung being the obvious frontrunner with their Gear VR.
Technology drives modern business, regardless of size or industry. It’s how we interact with customers, distribute information, push revenue, and solve problems. However, for small and medium-sized businesses and startups, technology implementation is another in a long list of issues that result from a lack of resources.
Few people have the expertise to manage much of today’s technology, and most independent businesses cannot afford to hire a full-time IT staff, here are ways that managed IT services can really benefit small businesses.
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