Successful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to in order to make their site, product, and business better.
If you’re an ecommerce business owner with any reasonable amount of experience, you’re familiar with the concept of ‘busy season.’ The length of time that constitutes busy season varies from industry to industry, but no matter when it occurs, businesses must prepare well in advance for the sudden surge of digital customers to avoid a website crash.
To ensure your website continues to serve customers, it’s imperative to find a web host that can gracefully scale to meet the assorted demands of businesses and ‘busy seasons.’ In addition to finding a reliable hoster, here’s a little advice on how to avoid major disaster.
Instagram introduced a newly overhauled search feature to its .com website this past Monday. Instagram created instagram.com, a web-based platform of its popular photo sharing mobile application in 2013. Originally just a larger (some would say more beautiful) representation of the app, instagram.com’s new update marks the first time the company has added search features to the website. Users can now search for people, places, and hashtags via the web platform. Additionally, a “top posts” feature has been added to the website, which will provide results for most frequently searched photos, as well as recent posts.
In the Game of Thrones of online retailers, Warby Parker takes the crown. Warby Parker is an eyeglass company, where purchasers visit their website to pick the frames for their prescription, or non-prescription lenses. The online shopping experience that Warby Parker is able to deliver should be a model for any digital retailer. In addition to a great web experience, the company sends customers five different pairs of glasses to try out and sample for five days. Try before you buy; if only every site was so accommodating! Now, of course not every business can be Warby Parker, but retailers can use them as an inspirational example of a successful web-based business.
We warned you it was coming, now “Mobilegeddon” is here.
Beginning Tuesday April 21, Google is launching an algorithm change to favor websites that are mobile-friendly.
This means people who use Google for search on their mobile devices may not find many of their favorite sites at the top of the rankings, and many businesses around the world may discover their search ranking has been downgraded. Websites that display links that are hard to click or force users to scroll horizontally will also be docked.
The update will not affect results from desktop searches.
As a small business-centric company, we understand that many of our customers face limited personnel, budgetary, and technology resources. This is why we offer a range of professional services to address various needs beyond the core technology products we provide and support.
It’s important to note that when we say professional services, we are not referring to general customer and technical support – if you have an issue or need assistance with something, our customer and technical support teams are always available, 24/7/365, at no additional cost. That’s a benefit you receive as a customer. But if you need help beyond that – if you need help manually installing an app, or configuring your server, or redesigning your website, or need someone to setup and configure new email accounts (and so on) – our teams of professionals are here to help at an affordable rate.
Your visitor’s checkout process is as important as your website’s landing page. When configured correctly, you will be able to overcome cart abandonment issues, and increase conversion rates. A perfect checkout experience requires a lot of tweaking, but it’s all about removing distractions and making the ordering process as easy as possible. If something goes wrong, or if the customer finds the process too complicated, he or she will leave.
In order to drive conversation rates, your checkout page should include the following:
Beginning April 21, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms.
Most modifications to the all-important Google Search Algorithm have only a low-weight impact on search results, however Google says the effect of this change will be profound. It is very important for any business owner with a website to respond accordingly.
Effective immediately, Google will also factor content from mobile apps (a feature called App Indexing) when rendering mobile search results. Android users who are signed into their Google account will begin to see apps more prominently in search listings.
The rise of mobile shopping and ecommerce has spawned a multi-billion dollar industry. If your small business is ready to get a piece of the action and begin selling your products online, pay extra attention to the following:
Your page should immediately shout who you are and what you offer, so customers know they’ve come to the right place. Your company logo and colors promote recognition and trust: customers who are familiar with your brand will feel more comfortable on your site.
I should not be at all surprised to get such lightning fast responses from you. You really are the reason folks like me stay with your company.
Great job, thanks! Newtek, have been a customer for almost 10 years, really does an awesome job and always a pleasure to deal with.
I have recommended Newtek to several customers. 100,000 websites trust them for reliable service, security, and 24/7 support. It’s a truly professional team.
Your Tech Support staff has always gone above and beyond to address hosting issues and solve problems.
Great and reliable service with friendly and technical support keeps me coming back and recommending you guys again and again. Keep up the good work!
I’ve always had great customer service with you and I really appreciate that! It’s not everyday someone can feel good about their experience and be a satisfied customer. Thank you!
I have had excellent customer service with Newtek for over 7 years and although my web developer wanted to host my new site I was loathe to leave your company. Even though they are offering me a lower cost per month, the service I get whenever I’ve had an issue is worth the premium to…
Your company has by far THE BEST customer service reps I have ever encountered. Any problem I have ever had has been resolved by friendly and knowledgeable staff. Congratulations on your superior level of service. I am a customer for life!!!
Brian and Chad were great – as always! You consistently reinforce why I will only do business with Newtek!
Amazing support assistance. Rarely found with any other webhosts. Cheers!!