top
top

Category Archives: Web Design


5 Digital Tools That Tell What Your Website Visitors Really Think

fix-siteSuccessful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to in order to make their site, product, and business better.

Deer Valley Data Joins the Newtek Family of Companies

email_logoNTS

Greetings Deer Valley Data customers!

Newtek is pleased to announce that Deer Valley Data and its Atjeu brand have joined the Newtek Family of Companies.

If you’re not familiar with Newtek, you’ll be pleased to know that Newtek Technology Solutions is a leading managed technology and I.T. infrastructure company that has been around since 1997.

Newtek’s technology operations are based out of Phoenix, Arizona, and have a data center footprint — with redundancy and backup — in Arizona, New Jersey, Colorado, London, and Singapore.

Avoid Outages on Big Retail Days

If you’re an ecommerce business owner with any reasonable amount of experienceOutage, you’re familiar with the concept of ‘busy season.’ The length of time that constitutes busy season varies from industry to industry, but no matter when it occurs, businesses must prepare well in advance for the sudden surge of digital customers to avoid a website crash.

To ensure your website continues to serve customers, it’s imperative to find a web host that can gracefully scale to meet the assorted demands of businesses and ‘busy seasons.’ In addition to finding a reliable hoster, here’s a little advice on how to avoid major disaster.

Instagram, Instasearch

instagram_update_search_explore_iphone_android_ios_june_2015Instagram introduced a newly overhauled search feature to its .com website this past Monday. Instagram created instagram.com, a web-based platform of its popular photo sharing mobile application in 2013. Originally just a larger (some would say more beautiful) representation of the app, instagram.com’s new update marks the first time the company has added search features to the website. Users can now search for people, places, and hashtags via the web platform. Additionally, a “top posts” feature has been added to the website, which will provide results for most frequently searched photos, as well as recent posts.

Perfect the Online Shopping Experience

Header_ECommerce1-540x180In the Game of Thrones of online retailers, Warby Parker takes the crown. Warby Parker is an eyeglass company, where purchasers visit their website to pick the frames for their prescription, or non-prescription lenses. The online shopping experience that Warby Parker is able to deliver should be a model for any digital retailer. In addition to a great web experience, the company sends customers five different pairs of glasses to try out and sample for five days. Try before you buy; if only every site was so accommodating! Now, of course not every business can be Warby Parker, but retailers can use them as an inspirational example of a successful web-based business.

Mobilegeddon? Google’s Latest Algorithm Change Hits Hard

going-mobileWe warned you it was coming, now “Mobilegeddon” is here.

Beginning Tuesday April 21, Google is launching an algorithm change to favor websites that are mobile-friendly.

This means people who use Google for search on their mobile devices may not find many of their favorite sites at the top of the rankings, and many businesses around the world may discover their search ranking has been downgraded. Websites that display links that are hard to click or force users to scroll horizontally will also be docked.

The update will not affect results from desktop searches. 

We’re Here to Help: Newtek Professional Services

Young_Man_Computer (Happy)As a small business-centric company, we understand that many of our customers face limited personnel, budgetary, and technology resources. This is why we offer a range of professional services to address various needs beyond the core technology products we provide and support.

It’s important to note that when we say professional services, we are not referring to general customer and technical support – if you have an issue or need assistance with something, our customer and technical support teams are always available, 24/7/365, at no additional cost. That’s a benefit you receive as a customer. But if you need help beyond that – if you need help manually installing an app, or configuring your server, or redesigning your website, or need someone to setup and configure new email accounts (and so on) – our teams of professionals are here to help at an affordable rate.

Elements of a Winning Checkout Experience

logo-made-in-ecommerceYour visitor’s checkout process is as important as your website’s landing page. When configured correctly, you will be able to overcome cart abandonment issues, and increase conversion rates. A perfect checkout experience requires a lot of tweaking, but it’s all about removing distractions and making the ordering process as easy as possible. If something goes wrong, or if the customer finds the process too complicated, he or she will leave.

In order to drive conversation rates, your checkout page should include the following:

Now Is the Time for Responsive Design

mobile-phonesBeginning April 21, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms.

Most modifications to the all-important Google Search Algorithm have only a low-weight impact on search results, however Google says the effect of this change will be profound. It is very important for any business owner with a website to respond accordingly.

Effective immediately, Google will also factor content from mobile apps (a feature called App Indexing) when rendering mobile search results. Android users who are signed into their Google account will begin to see apps more prominently in search listings.

Essentials for Ecommerce Success

blog-netsphere-ecommerceThe rise of mobile shopping and ecommerce has spawned a multi-billion dollar industry. If your small business is ready to get a piece of the action and begin selling your products online, pay extra attention to the following:

Brand Identity

Your page should immediately shout who you are and what you offer, so customers know they’ve come to the right place. Your company logo and colors promote recognition and trust: customers who are familiar with your brand will feel more comfortable on your site.

Customer Experience





Top