Successful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to in order to make their site, product, and business better.
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5 Digital Tools That Tell What Your Website Visitors Really Think
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Have you ever used your phone to find a place to grab a drink or dine while in an unfamiliar neighborhood? If you have, than you’ve used location-based services. This is a clever kind of mobile marketing that allows businesses to target local consumers. A location-based mobile marketing strategy enables small businesses to better attract random passerbys. This is a powerful offering that’s affordable and easy to do.
Any mobile strategy beings with your company’s website. Content you post on your business site and associated social pages should be ready to be consumed on various mobile devices. Why? Because web content recognized by Google’s search engine (which rewards mobile-friendly content!) will put your location on the map.
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Deploy Location-Based Mobile Marketing to Reach Local Audiences
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As the 2015 holiday season ramps up, we find ourselves wondering: what is the best way to market to customers?
The holidays are a fairly touchy subject. In a poll conducted by Pew Research Center of 35,000 Americans in all 50 states, 70% of the country identified as Christian. The next most identified religious group in the country (22%) is “Unaffiliated.” So, is it even fair to base all marketing and displays around Christmas?
Recently Starbucks released their holiday drink cup. In past years, Starbucks has decorated its cups with ornaments and Christmas trees, this year the design is just a deep solid red.
Handmade goods ecommerce site Etsy is facing tough competition in the wake of the announcement of Handmade at Amazon. Just like Etsy, Handmade at Amazon is a digital space where artisans can sell their crafts to the public. In addition to the nearly universal brand recognition, Handmade at Amazon will launch with over 80,000 items, 600 of which will initially be eligible for Prime shipping.
– A following of 250 million customers all over the world
– Full email and phone support
– Multiple website templates and pages
In the Game of Thrones of online retailers, Warby Parker takes the crown. Warby Parker is an eyeglass company, where purchasers visit their website to pick the frames for their prescription, or non-prescription lenses. The online shopping experience that Warby Parker is able to deliver should be a model for any digital retailer. In addition to a great web experience, the company sends customers five different pairs of glasses to try out and sample for five days. Try before you buy; if only every site was so accommodating! Now, of course not every business can be Warby Parker, but retailers can use them as an inspirational example of a successful web-based business.
One of the easiest ways to market your company is by email. Sending out newsletters, promotions, holiday cards, etc.
The great thing about creating an internal company email list is that you own the contents. In contrast, your social media content is owned by social media sites. That is why it’s important to curate your own list of email contacts of potential and current clients.
Generating an email marketing list is quite simple. The key is to build your list from the connections you already have.
According to a December 2014 report complied by data company Oxera, on behalf of Google, just 37% of small businesses have a local search listing on any search engine.
This figure is important because people are 38% more likely to visit a small business that’s listed online. And further, 29% of people asked said they are more likely to consider buying something from those businesses listed online. So, without a local business listing on a search engine, small businesses are missing out on potential customers.
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Google Continues Its Commitment to Small Business: Let’s Put Our Cities on the Map
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Your visitor’s checkout process is as important as your website’s landing page. When configured correctly, you will be able to overcome cart abandonment issues, and increase conversion rates. A perfect checkout experience requires a lot of tweaking, but it’s all about removing distractions and making the ordering process as easy as possible. If something goes wrong, or if the customer finds the process too complicated, he or she will leave.
In order to drive conversation rates, your checkout page should include the following:
Beginning April 21, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms.
Most modifications to the all-important Google Search Algorithm have only a low-weight impact on search results, however Google says the effect of this change will be profound. It is very important for any business owner with a website to respond accordingly.
Effective immediately, Google will also factor content from mobile apps (a feature called App Indexing) when rendering mobile search results. Android users who are signed into their Google account will begin to see apps more prominently in search listings.
The rise of mobile shopping and ecommerce has spawned a multi-billion dollar industry. If your small business is ready to get a piece of the action and begin selling your products online, pay extra attention to the following:
Your page should immediately shout who you are and what you offer, so customers know they’ve come to the right place. Your company logo and colors promote recognition and trust: customers who are familiar with your brand will feel more comfortable on your site.