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5 Digital Tools That Tell What Your Website Visitors Really Think

Successful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to [...]

Deer Valley Data Joins the Newtek Family of Companies

Greetings Deer Valley Data customers! Newtek is pleased to announce that Deer Valley Data and its Atjeu brand have joined the Newtek Family of Companies. If you’re not familiar with Newtek, you’ll be pleased to know that Newtek Technology Solutions is a leading managed technology and I.T. infrastructure company that has been around since 1997. [...]

Is Your Business Growing? 3 Tips on How to Scale

Scaling a growing business can be as challenging as starting one. These tips can help you navigate the roadblocks that come with success. You would think growing pains are a nice problem to have, but the challenges of scaling a business can trip up even the savviest of entrepreneurs. Sure, your store has grown forty percent [...]

Avoid Outages on Big Retail Days

If you’re an ecommerce business owner with any reasonable amount of experience, you’re familiar with the concept of ‘busy season.’ The length of time that constitutes busy season varies from industry to industry, but no matter when it occurs, businesses must prepare well in advance for the sudden surge of digital customers to avoid a [...]

Deploy Location-Based Mobile Marketing to Reach Local Audiences

Have you ever used your phone to find a place to grab a drink or dine while in an unfamiliar neighborhood? If you have, than you’ve used location-based services. This is a clever kind of mobile marketing that allows businesses to target local consumers. A location-based mobile marketing strategy enables small businesses to better attract random [...]

Happy Holidays?

As the 2015 holiday season ramps up, we find ourselves wondering: what is the best way to market to customers? The holidays are a fairly touchy subject. In a poll conducted by Pew Research Center of 35,000 Americans in all 50 states, 70% of the country identified as Christian. The next most identified religious group in the country (22%) [...]

I Dip, You Dip, we TIP

No one carries cash anymore. Everything is either swiped or tapped. Carrying cash is a burden, it takes up too much room in our lives, but not carrying cash leaves the tip jar on the counter of your local coffee shop empty. DipJar is the tip jar where all you have to do is “dip” [...]

Successful Content Marketing

Content marketing involves the creation and sharing of media, as well as publishing other content in order to attract customers. When done correctly, content marketing is becoming increasingly important for SEO. But as it gains in popularity, it is becoming more frequently abused. When developing a content marketing strategy, pay extra attention to the following: [...]

The Facebook Shopping Mall

The new word on the street is that Facebook may become something of a “virtual shopping mall.” Considering they’ve already tackled the art of advertising (their main source of revenue), and communication, why not add purchases and shipping to their infamous network? CNN explains that, “the social network will help businesses transform their Facebook pages [...]

Instagram, Instasearch

Instagram introduced a newly overhauled search feature to its .com website this past Monday. Instagram created instagram.com, a web-based platform of its popular photo sharing mobile application in 2013. Originally just a larger (some would say more beautiful) representation of the app, instagram.com's new update marks the first time the company has added search features to the [...]