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5 Digital Tools That Tell What Your Website Visitors Really Think

Successful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to [...]

Deer Valley Data Joins the Newtek Family of Companies

Greetings Deer Valley Data customers! Newtek is pleased to announce that Deer Valley Data and its Atjeu brand have joined the Newtek Family of Companies. If you’re not familiar with Newtek, you’ll be pleased to know that Newtek Technology Solutions is a leading managed technology and I.T. infrastructure company that has been around since 1997. [...]

Avoid Outages on Big Retail Days

If you’re an ecommerce business owner with any reasonable amount of experience, you’re familiar with the concept of ‘busy season.’ The length of time that constitutes busy season varies from industry to industry, but no matter when it occurs, businesses must prepare well in advance for the sudden surge of digital customers to avoid a [...]

Instagram, Instasearch

Instagram introduced a newly overhauled search feature to its .com website this past Monday. Instagram created instagram.com, a web-based platform of its popular photo sharing mobile application in 2013. Originally just a larger (some would say more beautiful) representation of the app, instagram.com's new update marks the first time the company has added search features to the [...]

Perfect the Online Shopping Experience

In the Game of Thrones of online retailers, Warby Parker takes the crown. Warby Parker is an eyeglass company, where purchasers visit their website to pick the frames for their prescription, or non-prescription lenses. The online shopping experience that Warby Parker is able to deliver should be a model for any digital retailer. In addition to a great web [...]

Mobilegeddon? Google’s Latest Algorithm Change Hits Hard

We warned you it was coming, now "Mobilegeddon" is here. Beginning Tuesday April 21, Google is launching an algorithm change to favor websites that are mobile-friendly. This means people who use Google for search on their mobile devices may not find many of their favorite sites at the top of the rankings, and many businesses around the world may discover [...]

We’re Here to Help: Newtek Professional Services

As a small business-centric company, we understand that many of our customers face limited personnel, budgetary, and technology resources. This is why we offer a range of professional services to address various needs beyond the core technology products we provide and support. It’s important to note that when we say professional services, we are not [...]

Elements of a Winning Checkout Experience

Your visitor’s checkout process is as important as your website’s landing page. When configured correctly, you will be able to overcome cart abandonment issues, and increase conversion rates. A perfect checkout experience requires a lot of tweaking, but it’s all about removing distractions and making the ordering process as easy as possible. If something goes [...]

Now Is the Time for Responsive Design

Beginning April 21, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms. Most modifications to the all-important Google Search Algorithm have only a low-weight impact on search results, however Google says the effect of this change will be profound. It is very important for any business [...]

Essentials for Ecommerce Success

The rise of mobile shopping and ecommerce has spawned a multi-billion dollar industry. If your small business is ready to get a piece of the action and begin selling your products online, pay extra attention to the following: Brand Identity Your page should immediately shout who you are and what you offer, so customers know [...]