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5 Digital Tools That Tell What Your Website Visitors Really Think

Successful brands effectively collect consumer feedback and use it to make incremental improvements to their product. While customer feedback is important, often users aren’t sure about what they want; or, users claim to want one thing, but really want another. The best brands not only collect customer feedback, but also gather user data in order to [...]

Deploy Location-Based Mobile Marketing to Reach Local Audiences

Have you ever used your phone to find a place to grab a drink or dine while in an unfamiliar neighborhood? If you have, than you’ve used location-based services. This is a clever kind of mobile marketing that allows businesses to target local consumers. A location-based mobile marketing strategy enables small businesses to better attract random [...]

Happy Holidays?

As the 2015 holiday season ramps up, we find ourselves wondering: what is the best way to market to customers? The holidays are a fairly touchy subject. In a poll conducted by Pew Research Center of 35,000 Americans in all 50 states, 70% of the country identified as Christian. The next most identified religious group in the country (22%) [...]

Handmade at Amazon

Handmade goods ecommerce site Etsy is facing tough competition in the wake of the announcement of Handmade at Amazon. Just like Etsy, Handmade at Amazon is a digital space where artisans can sell their crafts to the public. In addition to the nearly universal brand recognition, Handmade at Amazon will launch with over 80,000 items, 600 [...]

Perfect the Online Shopping Experience

In the Game of Thrones of online retailers, Warby Parker takes the crown. Warby Parker is an eyeglass company, where purchasers visit their website to pick the frames for their prescription, or non-prescription lenses. The online shopping experience that Warby Parker is able to deliver should be a model for any digital retailer. In addition to a great web [...]

Simple Ways to Grow Your Email Contact List

One of the easiest ways to market your company is by email. Sending out newsletters, promotions, holiday cards, etc. The great thing about creating an internal company email list is that you own the contents. In contrast, your social media content is owned by social media sites. That is why it’s important to curate your own list [...]

Google Continues Its Commitment to Small Business: Let’s Put Our Cities on the Map

According to a December 2014 report complied by data company Oxera, on behalf of Google, just 37% of small businesses have a local search listing on any search engine. This figure is important because people are 38% more likely to visit a small business that’s listed online. And further, 29% of people asked said they [...]

Elements of a Winning Checkout Experience

Your visitor’s checkout process is as important as your website’s landing page. When configured correctly, you will be able to overcome cart abandonment issues, and increase conversion rates. A perfect checkout experience requires a lot of tweaking, but it’s all about removing distractions and making the ordering process as easy as possible. If something goes [...]

Now Is the Time for Responsive Design

Beginning April 21, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms. Most modifications to the all-important Google Search Algorithm have only a low-weight impact on search results, however Google says the effect of this change will be profound. It is very important for any business [...]

Essentials for Ecommerce Success

The rise of mobile shopping and ecommerce has spawned a multi-billion dollar industry. If your small business is ready to get a piece of the action and begin selling your products online, pay extra attention to the following: Brand Identity Your page should immediately shout who you are and what you offer, so customers know [...]