For the last few years, mobile app usage has grown to such a colossal point that lately it seems like every business thinks it’s a necessary part of their development; “App up or perish in obscurity” is the new thinking. The problem: not every small business needs a mobile app.
If you develop an app that your customers never end up using, not only will you have wasted significant money, but every time someone looks at your app, sitting unused on their device, they will begin to subconsciously associate your company is stagnant and irrelevant – not exactly great branding. This is what we mean when we say that as much as a well-timed, highly engaging app can give your company a marked boost, an app that serves no practical purpose can do more than fail to help your company – it can actually hurt it.
If your company is currently debating whether or not to take your business mobile, take note of the following 4 signs. These are good markers for whether or not mobile app development would be a smart use of your time and resources.
1. You have enough money
Mobile app development is not cheap, nor should it be. By now, there are individuals and companies out there who offer super cheap mobile apps but this is a situation where you truly do get what you pay for. The only thing worse than not having a mobile app when you could genuinely benefit from one is having one that looks or functions cheaply. Don’t cut corners here: if you don’t have enough money to hire a fantastic developer, you don’t have enough money for a mobile app right now.
2. Your app opens growth potential
Like any other investment you make, there needs to be a possibility that the addition of a mobile app to your customer outreach arsenal is going to foster growth for your company. How exactly that looks for your business is a very unique formula, but that’s what makes the research part before development so crucial – you need to identify which parts of your market you aren’t currently fully engaged in, figure out how to reach them, and brainstorm ways to trigger that engagement with a mobile app. Until you’ve figured out that equation, there’s no real reason to dig into the process of going mobile.
3. Your app fills a need in your market
You absolutely must check out what your competition is doing in the mobile market (and really, you should always be aware of your competition, not just when it comes to mobile) before you solidify your plans. Even companies who offer similar services and products can function very differently in terms of what their mobile app does. Ideally, your app will be the only one to fill a certain need in a market.
4. Your app serves your business model
For example, if you run a yoga studio, maybe your app allows students to sign up for classes, pay their dues, and check schedules. The idea is to find a way to have an app support your preexisting business model, not create some brand new service or function that you didn’t have before.