If at first you don’t succeed, try again. We have all heard this saying since our adolescence. Although failure is seemingly embarrassing, it can prove to be advantageous if advertised in the right way. Social media provides a platform to mold and shape your company into anything you want it to be. The message you portray about your company to potential clients and investors should be as humbling as it is a force to reckon with.
So, you have managed to persuade venture capitalists to invest in you, people are working under your wing, and your company is gaining recognition. When things could not look better, you made a huge mistake and fear your reputation will be tainted. Your investors are going to back out, and people are going to quit working. Statistically speaking, the likelihood of your business experiencing trouble in paradise is rather high.
Sometimes even small companies can make really big mistakes and early adopters may get angry and begin to question your competency. Ironically enough, you should use social media to highlight your failures, and here’s why:
- It humanizes your company! When your company experiences errors, reminding your followers that you are human and make mistakes just like everyone else helps your developing business to build relationships. Personal interaction helps to build trust even when things go awry.
- People root for the underdog! Although your first instinct is to try and appear bigger and more established than you really are online, the real empathy is aimed at the underdog. People will more likely support a growing business that works hard and shows it, than a business that seems already well established. Showing vulnerability at times exhibits the authenticity of your company and will increase your following.
- Helps to ask for forgiveness. Directly engaging with your clients and followers via social media demonstrates the level of respect and concern you have about your company as well as your clients. Epic mistakes can cause investors to get very angry, not to mention lose faith in what you have to offer. The best way to regain trust is to directly engage with your followers by speaking to your plan to correct the situation in a timely manner.
- Controversy sells! Publicity and exposure on the good side of controversy can go a long way. We live in a society where headlines grab attention and dominate the news cycle; so inevitably, people will take notice to your business. This can be a clever way to gain a bigger following.
Moral of the story: don’t be afraid to advertise your failures because it can be just what you need to succeed.