Instagram is a social media tool that has endless possibilities. Launched in October of 2010, Instagram has become one of the most popular ways to share photos and short video clips with friends and followers.
Instagram allows your creativity to flourish. When posting a picture there are 24 filters you can apply to your photo. You can edit your pictures like a professional photographer adjusting: brightness, contrast, warmth, saturation, highlights, shadows, sharpening, adding a vignette or a tilt shift.
Any business can use Instagram to boost their social media following. Like most social media outlets, you can link Instagram to simultaneously post to your Facebook, Twitter, Tumblr, or Flickr.
When curating your Instagram post, the image is the most important. It needs to be visually appealing and original. Secondary, but still important, is the caption. The caption should bring the image full circle into relating to your audience. Using proper hashtags and key words will allow your image to trend and be found by the general public.
Great times to use Instagram:
· New promotion
· New item
· Weekly updates to come into your store
· New food on your menu
· Special of the day
It’s also great to use Instagram on a daily basis to promote your products. For example, if you own a restaurant, take a photo of your delicious menu items and post 3-4 times a day. Also be sure to “like” your followers posts.
With over 30 billion photos shared to date and 70 million being shared everyday, Instagram has become a great place to expand branding and social media.