To take your business to the next level, a website is key. There are a lot of things that go into a great website, the most important is its domain name. The domain name is the part of a website’s network address that identifies the site. It is important that your URL matches up with your business.
The most ideal domain name would be the name of your business and “.com” However, as the internet continues to grow, simple .com domains are becoming increasingly limited. While a .com top-level domain is ideal, there are now many other options for a successful web address.
Try coming up with keywords that describe your business. Maybe “davescupcakes.com” is taken but what about “davescupcakesny.com”. The simple task of adding your location to the end of your URL could make all the difference. It makes your domain area specific, and allows the patron to know that they are going to the right website.
Try to avoid hyphens. Hyphens are not easily memorable when thinking of domain names. In addition numbers are hard to remember in domain names as well.
If you’re just starting your business, and haven’t yet selected a name, check to see what domains are available. You wouldn’t want to name your business one thing and then find out that specific domain isn’t available.
Keep your domain name brand specific and unique. Think about the domains that you remember off the top of your head, such as google.com. A solid domain is short, sweet, and to the point. Originality is just as important for your domain as it is for your brand.