If you’re an ecommerce business owner with any reasonable amount of experience, you’re familiar with the concept of ‘busy season.’ The length of time that constitutes busy season varies from industry to industry, but no matter when it occurs, businesses must prepare well in advance for the sudden surge of digital customers to avoid a website crash.
To ensure your website continues to serve customers, it’s imperative to find a web host that can gracefully scale to meet the assorted demands of businesses and ‘busy seasons.’ In addition to finding a reliable hoster, here’s a little advice on how to avoid major disaster.
- Aim to Maintain Fast and Lightweight Pages – A website that is clean, powerful, and efficient utilizes great design. Great design not only creates a pleasant user experience, but also streamlines page load times. Websites crash when servers become overtaxed, servers become overtaxed when they work to render massive amounts of content and data. For this reason, it’s important to quickly identify any items that might put strain on already-overtaxed servers.
- Cloud Test Your Site – Website scalability used to be a dark art. When did you know your site couldn’t handle x amount of users? When your site went down. Today’s cloud-testing tools allow website owners to simulate real-world traffic in order to determine how your site will respond under a given load, you can even set the parameters and test under different conditions. Identify your busiest days, run tests in advance and be prepared.
Is your site ready for your next big sales rush? Take the proper measures to test and prepare your site. It will guarantee the best experience for your customers, and ensure you retain their business through the next big shopping season.