Happy Holidays?

As the 2015 holiday season ramps up, we find ourselves wondering: what is the best way to market to customers? The holidays are a fairly touchy subject. In a poll conducted by Pew Research Center of 35,000 Americans in all 50 states, 70% of the country identified as Christian. The next most identified religious group in the country (22%) [...]

Facebook’s Notify App

The idea of the Facebook News Feed as an actual news feed has always been a bit of a joke. A more appropriate name would be the Facebook Clickbait Stream, or the Facebook Babies & Weddings & Cute Animals Collection. The point being, more often than not, our Feeds were not feeding us any actual news. Today Facebook released [...]

Stay Ahead of the Hackers

On October 1st the EMV liability shift occurred. Now, merchants are responsible for any fraud that happens during processing. Although we've been told to prepare for this change for a full year, only 40% of American card-holders have gotten their chip cards. Unfortunately, this slow adoption rate has given rise to new scams. Pretending to be a card [...]

Handmade at Amazon

Handmade goods ecommerce site Etsy is facing tough competition in the wake of the announcement of Handmade at Amazon. Just like Etsy, Handmade at Amazon is a digital space where artisans can sell their crafts to the public. In addition to the nearly universal brand recognition, Handmade at Amazon will launch with over 80,000 items, 600 [...]

Pin It for Later or Buy it Right Now

Over 73 million users log into Pinterest every month looking for their next, purchase, idea or DIY project. On June 30th Pinterest took pinning to the next level with the addition of buyable pins and promoted pins. Introducing these two new features was a very smart move considering there are 20X the amount of pins posted a day [...]

The Facebook Dislike Button Is Here – Kinda

Early last year Mark Zuckerberg announced that a "dislike" button would appear on Facebook. The intent of the button would be to express support when someone shares something sad... but just imagine scrolling along lazily to be confronted with a sweet photo of your ex with his or her new significant other – an impulsive DISLIKE! [...]

Target to Serve Alcohol in Chicago

When Target opened in 1962, the Dayton Family wanted to make it easy for shoppers to find what they needed at a discounted price. Since then, Target has spread all over the country, making it convenient (and overly tempting) for shoppers to get everything they need in one place. Through the years, the mega-store has partnered with [...]

How to Choose a Winning Name for your Business

Naming your business is one of the most important but tricky task you'll experience on the road to establishing your organization. The wrong decision can  send your business spiraling into the ground, while the right decision can send you soaring through the clouds. So, what sets some business names apart from the others? These days, there is [...]

Successful Content Marketing

Content marketing is a form of marketing that involves the creation and sharing of media, as well as publishing other content in order to attract customers. As successful as it can be, it can also be improperly used and lead to negative effects. The first category that can dramatically affect the success of your content [...]

Successful Content Marketing

Content marketing involves the creation and sharing of media, as well as publishing other content in order to attract customers. When done correctly, content marketing is becoming increasingly important for SEO. But as it gains in popularity, it is becoming more frequently abused. When developing a content marketing strategy, pay extra attention to the following: [...]