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Tech News: Lessons Learned from Wired’s Mat Honan Hacker Attack
How one man's devastating security breach will actually help you protect yourself from the same hackers that wiped him clean.
Strategies for Building Long-Term Customer Loyalty
Long-time customers are a special breed. Not only do they come back again and again, they’re less susceptible to being lured away by the competition and can be a marketing windfall (just think enthusiastic word of mouth). Smart business owners understand that customer retention is very cost-effective, which is why they focus at least as [...]
A Question of Survival: Will Physical Stores Become Mere Showrooms?
As online shopping becomes even more prevalent in today's society, traditional brick-and-mortar businesses are faced with a new challenge: becoming a showroom for online shoppers. Electronics retail giant Best Buy has faced this problem for years and has become closing some of its doors. We give you insight in to the newest challenge, and how to make it work to your advantage.
B2B Social Marketing Mistakes You’re Probably Making
Are you using social media to engage your B2B customers online? Here are some mistakes you may be making, and how to avoid them.