As news circulates about Microsoft’s recent acquisition of Yammer, a provider of enterprise social networks, others are noting its ability to transform the future of B2B social media. Many are claiming that with the purchase, for $1.2 billion in cash, it will create a kind of snowball effect within companies to take on the cloud-based [...]
Are you using social media to engage your B2B customers online? Here are some mistakes you may be making, and how to avoid them.
At this point in the evolution of integrating technology and business, most companies know that weaving various social media outreach efforts into their plans is not exactly optional. In fact, regardless of what industry you work in, being social media friendly is an inescapable component of staying relevant and competitive. But even if they are [...]
Here are a few types of targeted promotions that can appeal to your most promising customer bases.
The opportunities on LinkedIn for B2B connections are far higher than those of other social media sites.