Scaling a growing business can be as challenging as starting one. These tips can help you navigate the roadblocks that come with success.
You would think growing pains are a nice problem to have, but the challenges of scaling a business can trip up even the savviest of entrepreneurs. Sure, your store has grown forty percent in sales over last year, but you may not have the space to keep up with this growth next year. The increase in sales has helped cash flow, but that’s still not enough cash to open up a second location. How, then, do you scale?
Facebook has launched a Messenger Bot system to allow businesses to provide an “instant” point of contact to people looking for general information. The idea behind the service is to eliminate the need to call a 1-800 number, as stated by Zuckerberg. Facebook released the API to allow businesses to set up their own bots, so you can round out your customer service and sales strategy by automating your Facebook messages.
In a developing effort to reinvent itself, Taco Bell is trying something new.
In addition to preparing more of their menu with all natural ingredients and dropping artificial coloring in its food, Taco Bell will now sell alcoholic beverages. A new Taco Bell location in the Wicker Park neighborhood of Chicago will serve beer, wine, and mixed drinks.
Taco Bell is looking to rebrand itself from the grudgingly beloved, ultra-cheap, late night fast food favorite, to a give customers a more modern, Chipotle-like experience. Taco Bell has already established a collection of upscale locations overseas in the U.K., Seoul, and Tokyo. These restaurants feature an open kitchen, bar seating, and exposed brick walls.
The new word on the street is that Facebook may become something of a “virtual shopping mall.” Considering they’ve already tackled the art of advertising (their main source of revenue), and communication, why not add purchases and shipping to their infamous network?
CNN explains that, “the social network will help businesses transform their Facebook pages into e-commerce.” As Facebook moves to enable businesses to sell their products and services directly through the social media platform, they will be in essence creating one of the largest ecommerce platforms to date. Not only does this greatly simplify the buying process for the consumer (as they never have to leave the site), but it is good for the companies who are trying every way possible to get their products out there and make sales. Customers will also, “be able to chat with businesses and track packages within Messenger, and transfer money between friends.”
One of the easiest ways to market your company is by email. Sending out newsletters, promotions, holiday cards, etc.
The great thing about creating an internal company email list is that you own the contents. In contrast, your social media content is owned by social media sites. That is why it’s important to curate your own list of email contacts of potential and current clients.
Generating an email marketing list is quite simple. The key is to build your list from the connections you already have.
Plenty of us make New Year’s resolutions about personal improvement (more exercise, better diet, read War and Peace, etc.), but what about resolutions regarding your small business? This might be the right time to look again at the quality of customer service you provide—both online and, where appropriate, in your retail setting. Regardless of your product or service, the thing customers usually remember most is the experience they had interacting with your business. Here are five tips to dramatically improve the quality of your customer service in 2015:
Unfortunately, customer complaints from the Better Business Bureau cannot be ignored. It doesn’t matter if it was you and your team who dropped the ball, or if your organization was merely a victim of an irrational customer, if not handled properly, grievances can have harmful and lasting impact on a small business.
Complaints cloud a company’s record for three years, so it’s best to avoid them whenever possible. However, if you do receive them, here’s what you can do to curtail the damage:
The holidays are just around the corner and, if prospects look good, you’re anticipating the need to hire seasonal workers. At the same time, you may dread doing so, only because past experience has shown that motivating temporary employees to do a good job is a challenge in and of itself.
The good news is, a little advance preparation and guidance can make all the difference between seasonal workers who just take up space, and those who make a real effort to generate sales and provide quality customer service.
Here are a few tips to tilt the odds in your favor:
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