Mar 18, 2014

NewtekOne Launches “The Cloud Authority™” TV Ad Campaign

NewtekOne's Cloud Can Save Customers Up to 60%

NewtekOne, The Small Business Authority®, today announced the launch of its first television advertising campaign for its industry-leading cloud hosting services. The advertising campaign will focus on NewtekOne's ability to provide incomparable service, with free 24/7/365 domestic support necessary to enhance the daily operations, and bolster security for its business customers. NewtekOne also announced that switching to the NewtekOne Cloud could save customers up to 60 percent in information technology ("IT") costs with its offerings at multiple price-points without sacrificing quality or availability of service around the clock. NewtekOne welcomes IT professionals and resellers to also utilize its Cloud on a private-label basis. NewtekOne's decade-long focus on independent business owners and resellers, and its subsequent depth of understanding have provided the insight necessary to construct a highly functional cloud environment that boasts premium security, dependability with 99.9% uptime, and lightning-fast scalable performance which allows independent business owners to control their IT costs and, at the same time, grow to their fullest potential. NewtekOne's Technology Services' ("NTS") division, The Cloud Authority™, a longtime Windows- and Linux-hosting partner, seeks to attract IT decision makers and small business owners to their industry-leading cloud offerings. NewtekOne gives designers, developers, and resellers the ability to earn additional income through cross marketing these state-of-art products through the NewtekOne Partners Program. Barry Sloane, Chairman, President and CEO of The Small Business Authority® commented, "We are excited about our new advertising campaign focused on our cloud-computing products. For over ten years, NewtekOne has provided state-of-the-art solutions for IT professionals and independent business owners. According to Gartner1,2 cloud computing will have a very promising future and experience significant growth. We believe the days are over for business owners keeping their servers in an on-premise closet or with a local unbonded IT provider, or their critical business data in a tower under a desk. Critical business hardware, software and data need to be housed in a secure Level-4 data center. By using our cloud infrastructure, business owners and IT professionals can gain that security and reduce their current IT expenditures by up to 60%. Additionally, NewtekOne's offering is unique in its provision of 24/7/365 U.S.-based live customer service to assist independent business owners and IT professionals with all their hardware and software functional needs. We believe this advertising campaign will simultaneously increase market awareness of Newtek Business Services and The Cloud Authority™." 1 According to Gartner "...in the next five years enterprises will spend $921 billion on public cloud services (2013-2017)." Excerpt from Gartner Presentation: Cloud Computing 2014: ready for real business? Darryl Carlton, October 2013 2 "The use of cloud computing is growing, and by 2016 this growth will increase to become the bulk of new IT spend." Excerpt from Gartner Press Release, Oct. 24, 2013; http://www.gartner.com/newsroom/id/2613015 About Newtek Business Services, Inc.