Blog & Company News

Feb 3, 2014

Storytelling Design: Web Design Trend #3

brand-storytelling-content-marketing_1Attention! Storytelling does not imply long-form content that goes on endlessly. That is called novel, and does not have its place in web design. Joke. That being said, this design trend is no laughing matter. Instead, this methodology suggests that users are told a story through concise, compelling copy coupled with strong imagery as they scroll down the page. Another way to say it? MAKE. IT. FUN. Let them discover who you/your company are by letting it unfold before their eyes, so to speak. Let them start where you did and fast-track them to how you arrived at a solution. Gone are the days of “I am so great” over and over again – in every nook and cranny of your site. (At least we hope it will be after reading this.) Imagine scrolling down to the bottom of a website page, where the process unfolds like a fairy tale, or an evolution of sorts. Set a goal/challenge your designer, with something like this: “I want new visitors to be able to move down from the top of the page to the bottom in 30 seconds and have a crystal clear idea of who we are and what we do. And for repeat visitors, I want them to easily identify where to go to make a purchase, or visit our blog, virtually without having to look.” Sure, an effective “storytelling” website is easier said than done. But it’s a worthwhile challenge – and if it’s done well, you’re pretty much assured of a website that will be the belle of the ball. If you have a project that cannot wait, or you would simply like to discuss your ideas with one of our pros, do not hesitate to reach us at 1-877-323-4678.