Generation Y, also known as Millennials, are starting to take over the business world. They are easily identified by latest edition smartphones and ongoing social media interaction. They have even established new protocols for earning a living and even gaining “online celebrity status” through blogging, Youtube videos, zany pet pictures, and “selfies.”
They get their news from Twitter, industry-relevant blog sites, and their conversations reflect such.
Because of the high-speed information sources for which they are most comfortable, Generation Y seeks fast results and with it, the desire for instant gratification.
They don’t want to read, they want to know. And they want that power to come with the click of their finger or a carefully planned request from Siri.
So how, as a small business owner, can you keep up with the expectations of Generation Y?
1. Build a web presence
If you don’t have one … you’re already failing (and that extends beyond the Millenials). The way Gen Y seeks out new things, is Google. They actually made a brand, a verb. Oh, and while you are at it, be sure your site is mobile-friendly – a prerequisite for a group that is constantly on the go.
2. Engage on social media
Linked-in, Twitter, Instagram, Facebook, Google+, Instagram, Snapchat …
Whichever social media platform you choose (and we highly recommend that it is more than one) be sure to be active. It is an inexplicably necessary step, as to date, it is responsible for minimal ROI, yet the brand awareness and name recognition it creates is invaluable. Gen Y bases much credibility off of your social media presence in that they want to see that you’re alive, active, and above all else – relevant.
Be mindful of your outward appearance and position and be sure to put thought into how you choose to distinguish yourself, add powerful images. These tend to draw in viewers, and drive their interest in your posted links.
3. Quick Response
If Gen Y requests something from your site, the want “near immediate” confirmation. Acknowledge their requests by email or with a quick personal message to the appropriate social media profile. Giving attention builds loyalty.